Let's use it in an ad for a vacation spot, maybe Hawaii.
A woman is on the phone with the hotel manager and she whispers: "I want a new room."
The manager's voice says: "Oh? What seems to be the problem?"
The woman practically hisses into the phone, hysterical. "There's a ghost. Of someone who was here before me."
The woman turns around and we see an apparition of another woman behind her, lounging on the porch hammock with a magazine. The apparition waves. The woman's eyes widen and she turns back to the phone. "She waved at me."
"Listen, ma'am," the manager says, "I know a nice doctor who works in the city..."
The woman hangs up. She looks at the apparition who waves again, before turning to wave at someone else, another apparition drinking a fruity drink on a lounge chair.
The voice over says something to the effect of, "Once you've been to Hawaii, a part of you never wants to leave."
This isn't my usual process when working on ads. I usually start with the product and strategy, then create a concept and see what media fits that best. This is an interesting way to work however, for a blog.
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