Captive audience

I've had to go to the mall two days in a row now. Yesterday, I noticed a man sitting in the same place I'd seen another man the day before. Presumably waiting for his wife to finish shopping. I thought, "This is a captive audience."

We should start marketing more to men in women's dressing rooms, at the little seats. Or in store lobbies or waiting areas. They have nothing to do and are probably bored out of their minds. They need something to buy too.