I think this could work with:
A site like Monster where people are looking for higher paying jobs.
A political ad about the economy.
An ad for Wal-mart about saving money. Perhaps the items at Wal-mart could make a softer noise?
On a similar note, what about an ad for a real-estate company, encouraging people to buy instead of rent? Run it at the end of every month, right before rent is due. A couple sits in their living room and writes a check for rent. They put it in the envelope, address it, add a stamp and take it outside to the mailbox. They then take a match and drop it into the mailbox and walk away.
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