Barack the Brand

Obama has made himself into an incredibly successful brand. It's what he needs to win the election in a country with a media-saturated population. And I think we can all learn from it.

With the tagline, "Change we can believe in," the Obama brand is young and mobile. It's red, white and blue with authority. When he speaks, his voice and tone make him sound like he's delivering a sermon to people who are desperate and hungry for salvation. He makes his audience want more, practically yearn for it, by promising to deliver. He's moving us to action.

If Obama is a brand, he's definitely not an established one. So what are we buying? It has to be his ideals and his "brand promise." We have nothing else to go on. It's an incredibly successful launch of a new product. And how many consumer brands do the same? How many advertisements do we see and say, "I want to be a part of that"?

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