Recess!

There's the bell and we're off.

Time for recess. Meaning we all relax and enjoy our stations in life before someone makes us go back to class.

In the case of the US recession, people don't seem to be taking it easy. The feeling in the schoolyard is not light. Everyone is desperate to get back to work, to make the big bucks and become super rich again. Obama is going to deliver, I have the faith. But until then, why can't we take some time for ourselves?

I guess it's hard to relax because we're all so worried. Advertising is the first thing a lot of companies cut down on. Apparently "you have to spend money to make money" really doesn't apply when you're in a heap of debt. Everyone here is working hard to show they want to keep working. Creativity is devoted to home projects.

And that's what I mean by recess. As advertisers, we have a lot of time on our hands in a slowing, dying, weeping economy.

What am I going to do with my creative energy? Run it out on the playground until it's time to go back inside.