Black Friday

I wish Black Friday didn't exist.

How much are you hurting your brand by discounting things to the max? And add to that the absolutely horrid shopping experience customers will have in your store. 

I like a discount as much as the next girl. I've also seen the articles this year that hinge a business' entire future on their success this Friday. But isn't there a better way to do this?

Continuing discounts, loyalty rewards?

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